Looking to extend its relationship with Unwired into the channel, ISP Veritel has launched a new service which it claims allows partners to become whitebox resellers of the wireless broadband product.
Currently, IT resellers wanting to onsell the Unwired service to customers were required to sign up directly with the ISP and provision their own network infrastructure, Veritel national channels manager, David Keane, said.
Through the new Veritel Unwired channel program, systems integrators and ISPs could resell the Veritel service at the same pricepoint as that offered by the company to its customers directly.
Veritel would bill the customer, but provide the reseller with an ongoing monthly margin, he said.
This gave smaller ISPs and integrators the chance to provide a wireless broadband service without having to invest in associated infrastructure.
“There is no reason why wireless broadband can’t be a major product for IT resellers,” he said.
Alternatively, resellers already providing Internet or value-added IT services but wanting to round out their product range could choose to rebrand the Veritel products under a whitebox style partnership, Keane said.
These resellers would provide the first tier of support to the customer, including billing and sales, and could set up their own retail pricepoint and value add-ons, he said.
Whitebox partners would be eligible for volume-based discounts on Unwired network access from Veritel.
Keane said those parties which chose to simply resell the Veritel/Unwired branded service would earn a 15 per cent margin per month.
For whitebox partners, this margin could be as high as 35 per cent, he said.
Veritel was able to provide these margins because it could achieve sufficient volume in terms of overall network usage, Keane said.
While the Unwired channel offering is new, Veritel already onsells a range of its Internet services to other resellers, including fixed home and business broadband products as well as the Personal Broadband iBurst service.
Keane said Veritel’s existing channel partners ranged from smaller integrators through to large organisations selling PCs. The company also maintained relationships with small regional-based ISPs.
Veritel viewed the integrator market as one of the biggest opportunities for its reseller programs, he said.