Cambridge Technology Partners (CTP), one of the fastest growing system integrators in the global market, has chosen Australia as its springboard into the Asia-Pacific region.
The company opened its first Australian office here with five staff that it will quickly ramp up to 30 by the end of this year.
"Our growth has relied on horizontal markets rather than vertical industry niches," explained Carolyn Chaplin, marketing director of CTP in Australia.
The company specialises in electronic commerce systems, call centres and interactive media.
CTP said the Australian market represents a significant growth opportunity for the company.
It quoted IDC estimates that Australian companies spent nearly $US2.9 billion on IT services during 1996 and that the market will surpass $US5.3 billion by 2000.
The company said that rate of growth - an average of nearly 17 per cent annually - marks Australia as one of the fastest growing IT services markets in the world.
"For Cambridge to be a truly international company, it is essential that we have a strong presence in the Asia-Pacific region, said James Kims, president and CEO of CTP.
Interestingly, although Cambridge already has an office in the region - in Tokyo - it cited Australia as the starting point for its deeper drive into Asia.
"Naturally we'll open in Sydney next, and then around the rest of Australia as opportunities present themselves," Chaplin said.
One of its first projects here will be the setting up of a centre of excellence in electronic commerce and interactive media.
The centre will focus on design and development of interactive media solutions for a variety of platforms including the Internet and interactive TV.
Leading the local office will be Peer Nielsen, who was most recently responsible for CTP's successful entry into Canada.
Cambridge Technology Partners
Tel (03) 9667 0212 Fax (03) 9663 2616