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New directions for Q*Soft

New directions for Q*Soft

Q*Soft's new senior management team plans to make the company a major distributor in the South East Region within the next five years, but hopefully avoid the runaway growth which almost crippled the company.

To do so it will consolidate the company with a lower growth rate over the next 12 months than the eye-watering rate that took the company from $29 million in annual sales last year to $52 million this year.

"We expect a more modest growth rate this year," said Max Fredericks, who has joined Q*Soft as general manager.

Steady as it goes

"Douglas and Elaine Heath did a great job taking Q*Soft to a $52 million company," Fredericks said. "We expect to grow more modestly to about $82 or $83 million this year with about the same 70 staff."

Fredericks worked with Barry Amor, Q*Soft's new managing director, at now-defunct Austral-asian Memory and has a 27-year track record in the IT industry. Amor has also been involved in the dealings leading to Q*Soft's change of management.

Emphasising a steady approach, the new management team has retained Barbara Tobin as sales manager and the head office will be staying in Brisbane.

"Our first priority is to prove ourselves to our suppliers and at the same time prove ourselves to our customers," said Fredericks.


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