How can you prove to customers that it is safe to conduct electronic commerce through your Web site?
One possibility is a new Internet service called WebTrust which was launched recently by Deloitte Touche Tohmatsu's global leader of e-Commerce security, Everett Johnson.
"Specially trained Deloitte staff will examine a company's Web site to evaluate whether it meets the prescribed business practices and control criteria, and provide shoppers with assurance by displaying a WebTrust seal of approval," Johnson said.
"Australian business must address privacy issues now if they are to change the minds of those online users which research indicates are continuing to refuse to give out their credit card details on the Internet."
Research from AC Nielsen in November, 1997 showed that 38 per cent of Australian Internet users look for products on the Web but only 6 per cent have bought goods.
Johnson said users can click on the WebTrust seal to access the security report, as well as the WebTrust principals and criteria.
"The seal will be a digital certificate developed to be difficult to forge and revocable if the organisation does not meet the prescribed criteria. The site must be revisited by Deloitte and the seal must be refreshed at least every quarter," Johnson said.