They didn't exactly come in bust- ing the doors down to get to the Reseller Rendezvous booth which debuted recently at Networld+Interop, according to vendors and resellers interviewed by ARN last week.
Most treated it as a test run, with fairly modest expectations. However, the response from some vendors and show attendees suggested advertising and marketing failed to promote the concept.
John Papanidis, public relations officer of Banksia, said the response to that company's showing had been "neutral to positive".
He said the Rendezvous had been "pretty good for a first time", but hoped it would improve next year. He said that N+I, which he sees as an end-user focused show, might not have been quite the right environment to try to meet resellers.
Julie Braithwaite, MarComs manager at Progress Software, said while the response had not been overwhelming, nor was it a disappointment.
"The products we were seeking resellers for were not store-front products," she said, "so we went in with the attitude that any resellers we picked up would be a bonus."
Progress' sales staff are still following up several leads produced by Reseller Rendezvous, and Braithwaite is optimistic. When asked if Progress would be involved if Rendezvous is staged again, she replied: "absolutely, yes."
Stephen Foden, marketing manager at of Wandel & Golterman (W&G), said his expectations had been somewhat exceeded. He told ARN: "We didn't really expect people to just wander up to and say Ôhey, we want to work with you', but they did, so we can't complain."