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Samsung still stirring the channel

Samsung still stirring the channel

It's been a month since Samsung Electronics took over the troubled AST, but it seems the storm's still brewing.

A number of AST's resellers have been left high and dry by Samsung, which has been slow to make use of AST's well-established channel.

At the time of the deal Samsung Electronics Australia vice president Pat Byrne said: "The support systems that we have at the moment will adequately cover the support requirements between us and the AST dealer network."

He said there would be no changes for the channel or for the end users.

However, it seems Byrne's empty promises have raised the hackles of more than one reseller.

A CHA spokesman said the company has found it difficult to obtain AST stock, and Fiona Dicker, general manager at Dicker Data, said its AST agreement has been terminated. It seems Samsung won't open new accounts for any AST reseller.

Sydney reseller HHDI Technology is waiting on $50,000 worth of orders, but director Don Halliday says Samsung won't come through with the goods.

"I'm a little bit annoyed, we've been loyal to AST for a long, long time. Now we're being dumped," Halliday said.

Samsung's official line is that all AST's former resellers must prove themselves to be financially viable before coming on board. AST would not comment on the matter.


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