Sanyo is embarking on an aggressive search for fresh Australian markets for a range of products never before sold into Australia.
Not content to ride on the back of the forecast boom in sales of its digital cameras, which have long been a mainstay of its heavily consumer-based market in Australia, the company used this week's Canberra Office and Technology Expo to kick-start its search for new buyers amongst commerce and industry.
Indeed the company says its new division, the Commercial & Industrial Division, has been charged with penetration into the non-consumer electronics market with a wide range of products never marketed here before, as well as more traditional consumer lines.
Senior product manager Lee Riding says few in Australia realise that Sanyo is one of the world's largest manufacturers of medical products, from high temperature incubators to low temperature cooling units.
"In fact we have a lot of technology which we have not yet bought into this country," Riding said.
"As part of our move to the new division, we are expanding into a brand new distribution channel, and we will be appointing a new sales representative in the next few weeks whose task will be to expand the distribution."
Riding says although the new sales representative would be based in Sydney, the company would expect him or her to open up new markets right around Australia.
Meanwhile Riding has forecast a bright future for Sanyo's digital camera range on the back of a boom in sales.
He says by August Sanyo users would be able to expand the memory in their digital cameras from the base 4MB card to a 16MB card, and within three years the company expected to offer a 134MB expansion card.