Apple channel gears up for i-rush

Apple channel gears up for i-rush

A rush on AppleCentres is expected on Saturday, and i-devotees may be scrambling for available stock.

Apple Australia has declared November 13 "i-Day" to mark the release through its AppleCentres of the newest video editing tool iMac DV as well as the much anticipated iBook.

But the i-vendor hasn't needed to throw a major media promotion for the launch. The word is that Apple is watching the stock situation very closely, with pre-orders of i-Books indicating a "very strong demand".

An Apple spokesperson claimed that pre-orders for i-Books were even stronger than last year's i-Mac release.

The AppleCentre promotions are all up to individual proprietors, with plenty of promotional literature supplied by Apple, and Apple staff attending many of the key retail outlets. All of the AppleCentres will have creative and energetic promotions for i-Day, the spokesperson said.

Because of a clash with a local event, Perth will launch the new i-Mac and i-Book the following week.

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