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Record Sales and a New Branded Monitor Market Leader in Q204, Reports IDC

  • 08 September, 2004 15:32

<p>NORTH SYDNEY, September 8th, 2004 – In Q2 2004 the Australian total PC monitor market grew by a sound 12.8% sequentially in unit shipments. The share of LCD monitors in the overall market has almost achieved a 60/40 split of LCD versus CRT sales. In the branded monitor market the LCD share was even greater with 61.5% of unit shipments during the second quarter of the year.</p>
<p>IDC has found that whilst LCD shortages are still an important consideration for the monitor market, there are vendors that have been able to overcome this problem. The shortages on 15” LCD displays have caused the price of displays to stabilise during Q2 2004 while the cost of 17” displays has continued to decline, thereby narrowing the gap in price between the two sizes. There are also signs in the market of shortages on 17” LCD monitor for some vendors.</p>
<p>Mercie Clement, Associate Analyst for PC Hardware noted that, “A key point for the total LCD market in Q2 2004 was the market share decline of the 15” size category, which dropped by 6.9% sequentially despite the overall LCD market growing by 26.3% over this same period. The shortages on 15” LCD displays coupled with the decline in prices for 17” displays saw the larger size grow to make up 55.5% of all LCDs sold in the second quarter. These trends indicate that the 17” size is on its way to replacing the 15” LCD size as the new entry level LCD monitor for the Australian market.”</p>
<p>Michael Sager, Market Analyst for PC Hardware stated, “There was a notable trend of end-users purchasing monitors from a vendor other than the incumbent PC vendor. This equated to particular branded market vendors gaining wins in the market that would otherwise have gone to the PC vendor.”</p>
<p>"The Q2 2004 market saw very notable changes in vendor rankings with Samsung regaining the number one position in the branded monitor market with 17.5% share. LG fell into second position as it finished with 16.0% share of units shipped. Philips was able to maintain its hold on third position with 13.7% share. Moving up from fifth position into fourth place was BenQ with 11.5% share. Rounding out the top 5 was Acer which saw massive sequential growth of 150% from a unit shipment perspective to finish with 11% share,” added Mr Sager.</p>
<p>Top five vendors (branded market):</p>
<p>· Samsung 17.5%
· LG 16.0%
· Philips 13.7%
· BenQ 11.5%
· Acer 11.0%
· Others 30.3%</p>
<p>For press enquiries please contact:</p>
<p>Michael Sager
Market Analyst, PC Hardware
Email: msager@idc.com
Phone: 61 2 9925 2231</p>
<p>or</p>
<p>Mercie Clement
Associate Analyst
Email: mclement@idc.com
Phone: 61 2 9925 2258</p>

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