MiniSoft is opening a Queensland office as a springboard into the Asia-Pacific region following recent customer wins in Sydney and Hong Kong.
The US-based company, which develops accounting software for professional services organisations, already has offices in North America, the UK and South Africa. It will initially bring over staff from the UK to set up the Queensland facility.
The local operation will be responsible for sales and support for customers in Australia, New Zealand and South-East Asia, but could expand, according to MiniSoft president, Don Downey.
“These things are never etched in stone,” he said. “We set out with the intention that our UK office was just going to be sales and support but ended up moving part of our development operation there too.”
Downey said the office – currently slated to open on the Gold Coast – would move to Sydney once it stabilised and began to return a profit from existing relationships in the region. The UK staff, at that point, would go home.
MiniSoft already has five signed customers in Australia and has multiple prospects in Singapore.
Due to development and licensing issues it took up to a year for the systems to be ready for installation, he said. The office would need to be fully operational to oversee implementation of the first raft of Australian customers in mid-2005.
So far, MiniSoft reseller, Thomson Elite, has been responsible for the installation, training and support of MiniSoft’s products in Australia.
Downey said his company would be on the look out for local value-added resellers that were able to support high-value financial applications.
“We aim to have more than 100 customers in the region depending on the demographic of the professional services industry,” he said.
“It is not practical to deal with our customers from a distance as these are big-ticket items. This was the next logical step for us and represents another frontier in our expansion.”
The UK country manager was expected to arrive in the next month, and would begin recruiting staff immediately, Downey said.