UPS awareness up in NZ

UPS awareness up in NZ

According to American Power Conversion's Australia-New Zealand manager, Maarten Van Diemen, the ongoing power crisis in Auckland gives resellers a great opportunity to increase their sales of Uninterruptable Power Supplies (UPSs) over the long term. This is because the crisis has raised awareness of the benefits of UPSs in an under-developed market.

He claims UPSs are on 50-55 per cent of servers sold in New Zealand compared to 60-70 per cent in Australia and 80 per cent in Europe and the United States.

Van Diemen claims UPS sales provide "healthy margins" for resellers.

"People have woken up now and UPSs should be given much more attention. UPSs should not be regarded as peripherals. They should be regarded as fundamental, mission critical IT components," Van Diemen said.

A UPS protects computers from power outages and surges by acting as a filter, and buy's PC user's time by providing a way to shut down the system in a power cut without losing data.

Describing himself as a "business up-time consultant", Van Diemen claims power problems are likely in Auckland through the second quarter due to maintenance work.

"I'm expecting a high level of power problems over the year. There will probably be 15-20 outages compared to the usual three or four this year," he said.

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