Thin-client server supplier Citrix has chosen Sydney as the base for its entire operations in the Asia-Pacific region. In an associated appointment Nabeel Youakim has been named as Citrix's new Asia-Pacific managing director (See ARN March 4, page 3).
According to Mark Templeton, president of Citrix, the Sydney headquarters will be a fully-fledged operations centre, not only to under- take sales and marketing, but also function as an engineering, technical support and full finance and administration centre.
Templeton said that the transferring of Citrix's continued success will be heavily reliant on its channel focus.
"Our plans for growth in the Asia-Pacific will rest largely on Australian distributors and strategic partners," he said. "Sydney will be the base -- its function will be to support the local channels of distribution throughout each country."
Templeton was quick to point out that its entire worldwide operation is channel focused.
"We're very channel-orientated," he said.
"We have over 3000 organisations in the Citrix Solutions program worldwide.
Channel the way to go
"Our business is through channel partners. This leveraged approach to sales and marketing is the only way you can grow this rapidly," he said.
The good news for Australian resellers is that Citrix's new push will involve a large channel education process, including an extensive seminar program.