After an extended period of planning and restructuring, Banksia Technology has announced its new structure as Australia's largest modem supplier.
The company went into a deep slumber over the summer months and emerged as Sirius Technology. Sirius will operate five brands: Dataplex, NetComm, Banksia, Simplecomputing and Avtek, following Banksia's aggressive takeover and merger campaign in the last 18 months.
Sirius' business strategy manager, Cam Wayland, estimates Sirius has 60 per cent of the Australian modem market. He says market share can only increase once the V.90 56K standard is formalised.
The publicly listed company is expected to pull $54 million in revenue for 1998 and more than $70 million for 1999.
Wayland says each of the five brands targets separate parts of the market and specific users, from the budget-conscious to high-end MIS 400 users.
But he says Sirius is more than just a modem company. Sirius is exploring the firewall market with the launch of Smart-Security at PC IT 98 in March (see ARN's preview of the show starting on page 49). For now, Sirius will make no changes to its channel relationships; however, managing director David Stewart is not ruling out changes further down the track.
Tel (02) 9424 2000 Fax (02) 9424 2011