Speaking at the CeBIT show last week Compaq president and CEO Eckhard Pfeiffer kicked off an initiative aimed at making his company the PC vendor of choice for the world's small and medium-sized enterprises (SMEs).
Under the new initiative, Compaq aims to offer tailored, integrated computing solutions designed to help SMEs increase their competitiveness, Pfeiffer said. Such solutions will combine hardware, software and services in packages that will be provided by Compaq and its partners, he added.
The company's goal is nothing less than to be the leader in the SME market, said Pfeiffer.
"There is no clear leader in the SME market today, which is dominated by no-name PC clone vendors," he added.
The SME is market already the largest segment of the PC market, and its share is set to exceed 50 per cent of global PC sales volume by 2000. The total value of global hardware, software and services sales to SMEs is expected to grow from $US274 billion last year to $US367 billion by 2000, he added.
Compaq aims to roughly double its share of hardware sales to the SME segment to $US16 billion by 2000, or nearly one-third of the company's projected 2000 revenues of $US50 billion, Pfeiffer said.
Called Compaq Entrepreneur Solutions, the strategy will first be rolled out in Europe beginning this month, followed by North America in April and Latin America in May, and will finally reach Asia-Pacific and Japan by September, Pfeiffer said.