Lars Marcher, Apple Australia's marketing director since November 1997, hasresigned from the company for family reasons. He intends to continue working with Apple until he leaves for his native Denmark in May.
Marcher joined Apple three years ago as business manager for the high-end publishingmarket. In that capacity he instigated the Masters of Media program, which other Apple regions, including the US, are now beginning to emulate.
Marcher told ARN, leaving Australia had been "a big decision", considering the timing of the move. He said that most of the three years since he joined Apple had been "a tough time", but that he felt the company had turned a corner in the past six months.
Until he actually leaves the country he will be involved in a combined marketing program with Microsoft promoting Office 98 and the G3 Macintoshes, as well as a roadshow which is about to be launched in conjunction with Adobe.
Apple has not yet announced a replacement for Asia-Pacific managing director Steve Vamos, who will move to Ninemsn at the end of April.ends