In recent months, Oracle has been on a continuous campaign to expand and improve its levels of service to its channel partners. Oracle says the new arrangements will provide more efficient access to its skills and technology.
Oracle's regional channels manager, Nick Evered, said the changes were introduced for the company to better its channel partners.
"Historically Oracle has tried to be all things to all people, and haven't done any of it particularly well," he said.
Evered said the shift to this new program was in recognition of that.
The software giant has two business models that support the changes. The first is for companies that sell Oracle Software as part of their customer solution.
"The fact that partners will be able to contact distributors and mentors directly will ensure they can obtain support and the appropriate tools when they need it," Evered said.
Oracle has appointed a number of mentors to provide the businesses with project management, consulting, licenses and other specialised services. He said the mentors were able to do that better than Oracle, and for a better price.
"The mentors are pitched around creating a nurturing environment for software developers," Evered said.
Meanwhile, i.t.connXions continues as an Oracle distributor, offering partners the opportunity to sign as resellers.i.t.connXions Oracle product manager, Will Burns, said i.t.connXions could manage the smaller partners more efficiently. He said the new scheme meant there was more opportunity to on-sell Oracle products, either through i.t.connXions, Oracle or the mentors.
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