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CHA picks up Totally Portable, but no shoe-in for national Toshiba rights

CHA picks up Totally Portable, but no shoe-in for national Toshiba rights

Queensland resellers are the big winners in CHA's recent acquisition of fledgling distributor Totally Portable.

Established in April last year, Totally Portable stocks mobile computing products, namely Toshiba and NEC notebooks. CHA distributes Toshiba portables in Victoria and Tasmania and this deal now gives it the rights for Queensland and the Northern Territory. CHA has been crusading for the national Toshiba rights for a long time now, and the word is this acquisition puts them in good stead for those rights.

Toshiba products alone are worth $5 to $6 million at Totally Portable, said Paul Williams, the distributor's former owner and now CHA's regional general manager.

However Bruce Lakin, Toshiba Australia's general manager, said the CHA deal would have "no bearing" on it gaining a national distributorship. "It's not a natural progression," he said. Lakin said Totally Portable was "doing a good job" and providing solid levels of service for resellers.

Totally Portable has a large warehouse in the Brisbane's Fortitude Valley, which means resellers will have access to large amounts of stock that is held locally.

"I'm sure it's a very positive thing for the resellers in Queensland. And it's mainly because, although we have Toshiba and NEC, there's not really a lot of resellers up here who carry stock," Williams said.


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