In a worldwide restructuring plan, Gateway 2000 has changed its name to Gateway, officially dropping the "2000", company officials announced last week.
Gateway's rebranding strategy coincides with the announcement of strong first-quarter results with a 38 per cent increase in shipments, a 22 per cent increase in sales and a 12 per cent increase in net income.
Peter Lees, managing director of Gateway Australia and New Zealand, said restructuring of the Australian organisation in 1997 contributed to doubled revenues and saw Gateway Australia reach the number nine position in the desktop market and number 10 in the portables market.
Lees said the company is well on its way to reaching the top 10 companies by the end of 1998, having achieved the number 11 position across the industry for 1997.
Lees said Gateway Australia will continue to concentrate on both the consumer and corporate markets this year and has two strategies in place to support these markets.
On the corporate side, Lees said there are plans for a partner strategy with six national-based partners already joining the program which will be officially announced in June this year.
Through the partner program, Gateway will continue to support the customer direct, Lees said, while the partners will be selling their services separately and "adding value".
For the consumer market, Gateway Australia has plans to open several new "country stores" throughout the nation following the success of a Perth country store which opened in 1997.
Lees said the Perth store has "exceeded" all expectations and is forecasting sales equal to the Melbourne store.