Good news for Queensland resellers

Good news for Queensland resellers

Queensland resellers are the big winners in CHA's recent acquisition of fledgling distributor Totally Portable.

Established in April last year, Totally Portable stocks mobile computing products -- namely Toshiba and NEC notebooks.

Until now, CHA has distributed Toshiba portables in Victoria and Tasmania. This deal gives it the rights to distribute in Queensland and the Northern Territory as well.

CHA has been crusading for national Toshiba rights for a long time, and the word is this acquisition puts it in good stead for those rights.

Toshiba products alone are worth $5 to $6 million at Totally Portable, said Paul Williams, the distributor's former owner and now CHA's regional general manager.

However Bruce Lakin, Toshiba Australia's general manager, said the CHA deal would have "no bearing" on it gaining a national distributorship.

"It's not a natural progression," he said. Totally Portable was "doing a good job" and providing solid levels of service for resellers, he added.

Totally Portable has a large warehouse in Brisbane's Fortitude Valley, which means resellers will have access to large amounts of stock that is held locally.

"With the money that CHA has behind it, our inventory is going to increase tenfold. When there are shortages amongst manufacturers, we won't be affected as much in Queensland."

CHA managing director Stephen Sampson said: "This purchase puts CHA into a very strong position given that Totally Portable has enjoyed very strong local support from resellers within the Queensland region."

Totally Portable has an established road train program, taking its products to the major regional centres in Queensland. Williams said this program would continue under CHA. "We just take all of the different mobile technologies with us and then we do a bit of training, and make the machines available for the resellers to bring their customers along," he said.


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