Ingram on the verge of mysterious channel splurge

Ingram on the verge of mysterious channel splurge

Within the next two months Ingram Micro and Electronic Resources Australia (ERA) are expected to announce at least two, and possibly three, distribution agreements with major Australian vendors including Compaq.

Despite rumours that Hewlett-Packard is one of the distributors being courted by Ingram, both Ingram and HP officials claim there is no such agreement.

Greg Trigger, HP's national wholesale sales manager, told ARN that HP had spoken to ERA in the past, but there had been no discussions in recent months and no deals have been made.

According to Robert Lee, ERA executive director, rumours about Ingram Micro's plans as far as Australian distribution of its products is concerned, are largely "speculation" at this stage.

"We are regularly in contact with Ingram with regard to their product plans," Lee said.

Greg Spierkel, Ingram Micro's Asia-Pacific president, categorically denied that Ingram was set to launch an all-out HP attack on the local market. However, he did admit negotiations have reached a far more serious stage with at least two other major Australian vendors, including Compaq.

Sources inside Tech Pac said the company was certainly expecting an assault from Ingram, but wouldn't say when they thought that would be. Channel gossip reports Ingram/ERA as saying it intends to quickly take away much of Tech Pac's HP business.

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