Competitive pricing, an improved channel attitude and a shift in product focus are responsible for network communications vendor D-Link Australia recording record turnover so far this calendar year, according to marketing and channel manager Maurice Famularo.
The company has achieved more than half the company's full calendar year turnover for 1997 in this year's first quarter. Famularo said Q1 was up 23 per cent for D-Link and the year-to-date sales show a 30 per cent increase over the same period last year.
"If we continue at this rate, we'll reach our 1998 target for doubling our 1997 revenue very comfortably," Famularo said.
Last year, D-Link introduced a stronger channel presence. Famularo said D-Link could not control and understand the Australian or New Zealand markets under its previous model. After introducing the Network Solutions Partner program (NSP), Famularo said D-Link has been able to engage a larger market.
"Ever since we changed our channel, we have an increase in sales," Famularo said.
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