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Local networking industry surviving Asian crisis, says Bay

Local networking industry surviving Asian crisis, says Bay

Corporate Australia is helping the country's networking industry survive the Asian economic crisis, according to a senior Bay Networks executive.

Steve Rust, Bay Network's Australia and New Zealand area director, recently moved to allay any fears the Asian turmoil had affected the networking market. "Demand for networking hasn't dropped at all," he said. "Enterprise customers continue to invest heavily in network infrastructure."

Rust reported Bay continues to enjoy solid growth in an increasingly competitive market, achieving 6.7 per cent growth in 1997 year-on-year.

He also predicted the company would continue the trend as its new Accelar Layer 3 routing switches help it migrate users to Internet Protocol (IP)-based network infrastructures. In fact, Bay's product strategy hinges on the introduction of new products, with Rust reporting that 55 per cent of the company's revenue was derived from new products in the last 12 months. "All of our growth is coming from the switching part of our portfolio," he said.

Rust admitted the company's IP-centric strategy was a "punt" on the future of networking, but said: "Every company has to take a punt on a product strategy."

Bay Networks also announced the "Access Cornerstone" of its Adaptive Networking strategy. Lisa Robinson, Bay's marketing communications manager, said the Access Cornerstone is designed to offer Internet service providers (ISPs) and enterprise network buyers better access to information via the Internet, irrespective of their communications platform.

Existing products covered by the Access Cornerstone include the company's Versalar line of access concentrator products; its 2000 and 4000 extranet switches; cable modems; and xDSL access and concentration products.www.baynetworks.com/regional/aus-nz


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