Netscape, Excite unveil $US70 million partnership

Netscape, Excite unveil $US70 million partnership

As part of the effort to make its Netcenter a major Web access point, Netscape has partnered with Excite in a two-year deal worth at least $US70 million, the companies announced last week.

Executives from both firms say they expect that figure will top $100 million.

Under the agreement, Excite will create a new "Netscape powered by Excite" search engine that will receive at least half of all search traffic from Netscape's site by the second year of the deal, with Excite getting another 25 per cent of the traffic during that second year.

Excite will sell advertising on the Netscape-branded search engine, as well as a number of Netcenter Web channels where Excite will provide content.

Revenue will be shared, although executives declined to discuss specific formulas. Excite will pay a guaranteed $US70 million to Netscape under the deal, while Netscape must guarantee certain traffic levels that will support such ad revenue.

At the conclusion of the two-year agreement, which begins June 1, Excite will turn over its search and directory technology to Netscape. Netscape will provide some server and personalisation technology in exchange.

The new Netscape branded search and co-branded Netscape/Excite channels are expected to launch at the end of

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.


Show Comments