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Lexmark urges resellers to sell TCO benefits

Lexmark urges resellers to sell TCO benefits

Lexmark last week launched its latest range of network printers including a new price point at the new performance level. In addition to claimed productivity and versatility improvements, the new Optra S family of monochrome laser printers have been designed with TCO issues in mind.

According to Clohessy, TCO is a big issue with network management teams at the moment and resellers should be offering products that address these concerns.

"As with all network purchases, administrators are looking for printers with features offering ease of use, low maintenance and scaleable bandwidth benefits," said Clohessy.

Comfortably sitting in the number two position behind Hewlett-Packard in the printer market, Clohessy told [itals]ARN[itals] that Lexmark's Optra S range will help it maintain its position in what is still a growth market.

"We will be doing a lot of advertising to let people know about the new range and to generate demand for our resellers and partners in the channel," said Clohessy.

"We've also tripled the horsepower of the processors -- in some instances going from 66 to 133MHz processors -- and have genuine 1200dpi output at 18ppm with the same price point as our competitors' 16ppm offering. We think the range will be accepted well."

Additionally, high-volume toner cartridges for new management tools which are viewable remotely for easier network administration and a 2000-sheet paper bin allow larger workgroups to undertake all sorts of printing tasks without causing congestion.

Lexmark

Phone: (02) 9930 3500


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