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Software directory stops lost sales

Software directory stops lost sales

How many times has a customer walked into a computer retail outlet and asked for a piece of software that you either don't stock or that you've never heard of? At a guess I would say it happens reasonably often, but, even if it happens just once it represents a missed sales opportunity and the chance to provide the sort of service that makes a customer a regular.

Retailers can either turn the potential customer away without answering their question, or refer to an extensive CD-based or Internet-delivered directory to find out distribution and contact details for most software titles in demand today. Web site listings are also included should access to further information be required.

The Software Directory from BBR Information Tools is all about easily locating distribution details for over 500 publishers and in excess of 20,000 products. It lists everything you need to know if you wish to supply the software. The five seconds or so that it takes to complete a search on the monthly-updated CD is far more efficient than having staff fumbling through catalogues and/or Web sites.

Chris McCusker, marketing manager for BBR Information Tools said: "The Software Directory is designed specifically to help generate sales in computer retail stores and really is an essential tool for sales staff. Never has it been easier to locate distribution details on software publishers."

"This is an ongoing service, so if you find something is not on the CD, we would love to hear about it and will add it to the next published version of the guide."

Annual subscriptions to the Software Directory come in at around $9 per week.

BBR Information Tools

Phone: 0412 038 217

Fax: (02) 6332 2125


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