New strategy for Compaq

New strategy for Compaq

Compaq has re-designed its Deskpro family in an attempt to meet the demands of its business customers. Compaq says the move will "reshape the highly competitive desktop computer landscape".

The new entrants, Deskpro EN and Deskpro EP, will be available from mid-June. The PCs are designed to maximise Compaq's Optimised Distribution Model (ODM). Compaq says ODM lowers costs through building and configuring products to specific reseller and customer orders through its local manufacturing plant.

The EN series is aimed at enterprise customers who need a consistent, industry-standard desktop computing platform. The standard model has either a 66MHz or 100MHz Pentium II processor, with 16MB RAM and a 24x CD-ROM. Pricing will start at $2594 RRP.

The EP series is targeted at users who require high performance at a low price at levels previously available in workstations. The PC features a single-chassis "towerable" design, which allows the desktop to be positioned as a minitower by rotating the quick-release drives and placing the chassis on its side. The EP series uses Intel's Celeron processor at 266MHz, or a P II processor from 266MHz up to 400MHz. Pricing for the EP series starts at $1695.

Meanwhile, Compaq has em-barked on a new workstation strategy by introducing the AP400 line of midrange systems, due in Australia on June 23. Compaq says the system is a prelude of more workstation changes to come.

The Professional Workstation AP400 will lead a three-pronged attack by focusing on the mid-range Windows NT workstation market for dual Pentium II systems, offering a variety of graphics board choices, including 2D Matrox Millenium II, 2D/3D ELSA Gloria Synergy and 3D Diamond Fire GL 4000.

Pricing for the workstations has not yet been set.

Compaq will follow up with the introduction of a new low-end line designed to compete against the Hewlett-Packard Kayak XA in July, and with a revised line-up of high-end systems, later in the fourth quarter sources said.


Tel 1300 368 369

Fax (02) 9911 1982

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