Brisbane-based integrator Data#3 is the first integrator to be recruited by a new player on the application developer block - CrossWorlds. And according to CrossWorlds' regional manager Mark Dowling, the company's search for integrators is in response to the trend which sees users leverage an integrator to develop applications rather than writing the applications themselves.
Data#3 solutions specialist Paul Dixon said his company was selected because of its relationship as an SAP reseller and technical provider. Dixon said CrossWorlds gave Data#3 the "opportunity to integrate with other environments" and had a fairly long sales cycle.
Crossroads to CrossWords
CrossWorlds was launched in the Australian market late last year. The company was established two years ago by developer Katrina Garnett, who worked previously with Oracle and Sybase. The programs are written in Java and include an application server, collaboration tools and connector tools.
Previously named CrossRoads, CrossWorlds software products integrate popular applications and legacy systems by providing cross-application business process functionality. The products come under a new category, known as processware. Typically, the products integrate customer inter-action, enterprise resource planning (ERP) and supply-chain packages.
While processware might be a new area in the software market, major investors have already shown their confidence in CrossWorlds by injecting more than $40 million into the company. Investors include SAP, Baan, Compaq, Intel, PeopleSoft and Ernst & Young.
Dowling identified three markets for CrossWorlds: high-end verticals who are serviced by the "big six" consultants; top 100 businesses who are serviced by a direct sales force; and the boutique firms who are built around partners like SAP and PeopleSoft.
Dowling admitted there was a "lack of bandwidth in the CrossWorlds channel" and said the company was looking to appoint "five or six" integrators in Australia, on top of its direct sales force. There have been no sales of CrossWorlds in Australia yet.
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