Xylan is putting its money where its mouth is, as it bids to drive sales of its switches through the channel.
The company last week announced a new channel program called Business Partner Select, which will give resellers access to training support and marketing tools and funds, said David Ramsay, sales director of Xylan Australia/New Zealand.
"Resellers are critical to our success in growing every area of the switched network market. By partnering with leading resellers, we will have greater access to our target customers - especially for our OmniStack family of small switches," he said.
Ramsay expects Xylan to sign its first business partner in the next couple of weeks. However, it is still seeking top-tier resellers in the health, education, government, telecommunications and defence markets.
Benefits of Business Partner Select include:
* Training Support - substantial discounts of Xylan Switch Expert and Switch Specialist certification and free updates on the use, configuration and installation of Xylan Omniswitch and OmniStack products.
* Demand-generation tools - marketing assistance through trade show support, direct mail and seminar programs* Co-op marketing fund - funding assistance for approved marketing projects* Demonstration program - steep discounts on demo and lab equipment.