With a view to expanding its share of the "$120 to $140 million" local modem market from less than 5 per cent to over 30 per cent, 3Com last week released an aggressive new price list for its range of V.90 56Kbps modems.
The announcement came hot on the heels of one from Sirius Technologies, Australia's modem market leader, advising resellers and consumers that the falling value of the Australian dollar would soon force it to increase prices, in some cases by as much as much as 20 per cent.
During the press gathering, 3Com's executive managing director, Australia and New Zealand, Gerhard Rumpff, said he was "not too picky" about who the company takes market share off, but obviously, if it is looking to grow by 30 per cent, some of that will have to come at the expense of Sirius.
Rumpff also stated that in the past, 3Com has "missed the boat" when it came to modems in Australia. But being the only modem manufacturer which actually sells it owns technology puts it in a good position to be price competitive and to produce products with the features that today's consumers want.
Cam Wayland, business strategy manager at Sirius Technologies, said: "Sirius has no intention of losing market share to 3Com or any other modem manufacturer as a result of its price rises or 3Com's reductions.
"We know the Australian modem market better than anyone else and are still comfortable that our mix of features and prices will hit the right buttons in the channel and with consumers," he said.
Phone: (02) 9937 5000