Microsoft demands resellers sell online before using Nitro

Microsoft demands resellers sell online before using Nitro

Microsoft is well underway with plans to launch Nitro, its Internet-based software sales outlet, and expects to go live in Australia before the year is out.

Set for an October launch in the US, the New Interactive Technology for Resellers Online (NITRO) Web showroom will be linked to Microsoft Web sites and direct sales to those Microsoft channel partners which are equipped with e-business capabilities.

Alan Bowman, Microsoft Australia's director, consumer and retail sales and marketing, told ARN the software giant will logically have local resellers as part of the project but said: "this will depend on their status with offering online purchase solutions today.

"We are currently investigating the feasibility of this in Australia and are developing our business plans accordingly," said Bowman.

Without being able to put a finger on local introduction of NITRO, Bowman did say: "We would expect to be in trial mode this year," and that Microsoft had not yet determined how many, or what sort of resellers would be involved and if there would be any associated premiums.

Bowman denied suggestions that Microsoft would also be selling direct on the site. "We are in no way wanting to cut out the channel by selling direct," he said.

"The leading principle behind this service is lead referral to online channel partners who can then complete the customer transaction."

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