The death knell is sounding for specialist computer retailers as both demand and reasonable margins on printer sales shrink. As a result, one superstore retailer has taken the initiative and moved into the "technology" market by forging a deal to sell printer consumables.
BIG W is now selling the three most popular brands of Inkjet printer cartridges in stores across the nation, following the announcement of a supply contract awarded to international distribution giant, Daisytek.
The deal will see Hewlett-Packard, Epson and Lexmark printer consumables added to BIG W's shelves along with the limited range of computer accessories already available from the chain, which boasts 82 stores across all Australian states.
The supply deal relies on Daisytek being able to respond rapidly to customer demand as BIG W has a rapid stock turnover strategy, which means it has "just in time" purchasing policy and keeps minimal stock.
As BIG W is a self-serve store, Daisytek was forced to consider the security problems associated with retailing these small but relatively expensive items, and managed to deliver products with in-built security features where the vendors didn't.
Extended shopping hours and mainstream shopping centre locations make BIG W perfectly placed to expand its "technology" products. There may be other announcements in the near future about further expansion into this market, according to Geoff Deacon, a national buyer for the company.
Daisytek has recently announced similar printer consumable supply agreements with Coles-Myer Group companies Officeworks, K-Mart and Target.