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Dataflow keeps software distribution despite merger

Dataflow keeps software distribution despite merger

- Software publisher The Learning Company (TLC) may have out-muscled some smaller software publishers during its recent splurge of acquisitions, but it is making no attempts to disrupt the long-standing distribution channels of its new business units.

The latest expansion move by TLC should see it merging with Broderbund Software in the last quarter of this year, pending approval by the US Federal Trade Commission.

Since the beginning of this year, TLC has acquired educational and entertainment software publishers that include Creative Wonders, Mindscape, Microsystems and Sofsource, all of which have separate distribution channels. With distribution for five of the existing TLC-branded product lines handled by Roadshow, there were some fears that distribution for the acquired companies might head to the same stable.

Software distributor Dataflow Computer Services was pleased to announce this week that despite the probable merger, it has retained the job of getting Broderbund out to Australian and New Zealand resellers.

Dataflow's managing director, Jeffrey Tobias, said it is "business as usual" in relation to his company's distribution of the Broderbund brand, which it has handled for 12 years.

"Dataflow has had a long and successful relationship with Broderbund and we will continue to grow its business in the Australian and New Zealand market place," said Tobias.

Broderbund publishes some of the most popular products in the edutainment software market sector including the highly popular Carmen Sandiego series and Myst products as well as Myst's successor, Riven.

Paul Bishop, business development manager with TLC in Australia, told ARN this week that despite the expansionist activities by TLC, it was always planned that existing distributors would be kept in place with each new purchase.

"The new brands have been major contributors to the accelerating fortunes of The Learning Company and we won't be changing the way they are delivered to market in the near future," said Bishop.


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