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Iomega brings new life to zip disks

Iomega brings new life to zip disks

-- In a world of beige boxes and unimaginatively coloured storage disks, a splash of colour can add a whole new realm to the computer workstation, according to data storage solutions vendor, Iomega. The vendor has developed a 10-pack of brightly coloured 100MB zip disks for retail sale.

With the brand name Gig-o-color, it seems customers agree that colour coordinating zip disks is a good idea. Having been available to some of the larger retailers for a few weeks now, Iomega has been pleased to see the product gaining good sales in Harvey Norman, Dick Smith and Myer stores, amongst others.

Iomega says there are over 14 million zip-disk users worldwide with more coming on-board all the time. Channel marketing manager for Iomega's Australian subsidiary, Heidi Badgery, said that by having different, brightly-coloured disks, users can sort different sorts of data into different disks which they will then be able to easily identify by colour.

"Making it easier for people to categorise their stored data into various different disks will improve work efficiency," said Badgery. "They might like to keep all their accounts databases on a red disk, store photos on a blue disk or whatever."

The Gig-o-color 10-packs are distributed through Iomega's normal distribution channels and have two disks in each of the five different colours; red, green, yellow, blue and black.

The $250 RRP also includes two five-disk storage caddies for storing them while equally as colourful point-of-sale material is also available to alert customers to the product.

Iomega products are distributed in Australia by Tech Pacific, Electronic Resources Australia, Agate Technology and Computer Hardware Australia.


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