Mike Boorne Electronics (MBE), the manufacturers of Spirit modems, has issued a new price list offering reduced dealer prices while maintaining its recommended retail prices. It's a move the company claims will allow resellers to protect margins on the expanded range of products.
MBE's managing director, Michael Boorne said his company has managed to reduce prices through a combination of new manufacturing efficiencies, advance purchasing at better exchange rates than are currently available and through negotiations with component suppliers.
"We've had a great deal of success in getting our partners to help us by giving us a reduction in price to compensate for the currency's reduced purchasing power," said Boorne.
"We have also been fortunate in that we forward purchased a lot of components at 65 cents, so our current cost of production still operates around that level. Even when that runs out we have managed to secure enough savings from suppliers to make sure that we will not have to put our prices up," Boorne added.
New with this price list is the Spirit Ranger, an internal 56Kbps soft modem with full data, fax and voice functions. It features a standard PCA internal slot, 56K Flex code that is V.90 upgradable, a PC-Tel chipset that can be supported by Win95/98/NT4.0 and uses Host Signal Processing (HSP) technology.
The Spirit Ranger weighs into the 56Kbps realm with an RRP of $99.
MBE are also expecting to announce further expansions to its product range over the next month or so with mainly new 56Kbps to pad out the different price and feature levels that are being demanded by both retailers and consumers.
Mike Boorne Electronics
Phone: (02) 9906 6666
Fax: (02) 9906 7777.