National Semiconductor announced yesterday that it will establish an Australian office to focus on the Cyrix processors.
The office, to be based in Melbourne, will open in March and will be headed by regional sales manager John Bevilacqua, who will manage National's activities in Australia and New Zealand.
Bevilacqua's initial mission will be to build brand awareness of the Cyrix processors and to support National Semiconductor's efforts to increase Cyrix's presence in the Australian retail PC market.
"The Australian PC market is the second largest in Asia after China," said Martin Kidgell, National Semiconductor's vice president and managing director Asia-Pacific. "As such it presents an excellent opportunity for us.
"Furthermore, the PC market buying model is similar to that of the US market, where we are building our share of the retail desktop market. We have established a strong position in the sub-$1000 PC market in the US and intend to emulate that in Australia."