Attempting to further ingratiate itself with its customers in the Pacific region, Adobe Systems has launched a Web service containing purely local information on products, purchasing options, support and local news, including regional events and customer case studies.
Located at http://www.pacific.adobe.com/, the site was officially launched yesterday, but has been up and running for the past couple of weeks.
According to Mark Pieper, Adobe's general manager, the company does not plan to support electronic commerce on the site because its future online trading activities fall under a separate, company-wide program. "That site probably won't [support e-commerce]. We've got an entirely separate strategy for e-commerce and there's a couple of big hurdles to overcome, with one being worldwide pricing," Pieper said.
"We're not likely to launch e-commerce until early next calendar year, but it will not go through that site," he said.
Pieper said the organisation will add to the service in coming months and has plans to allow its visitors to register for Adobe-sponsored events online.
Financed by Adobe's US-based internal Web team, the cost of development has not affected the budget of the company's local operation.
The site's reporting mechanism is not yet functional, so figures on its take-up and user demographics were not available by press time.