Tech Pac - still the distributor's yardstick

Tech Pac - still the distributor's yardstick

- Distributors should stand up and take notice of Inform's results on resellers' preferred and main suppliers to the channel. By far and away, Tech Pacific was the preferred distributor (26.1 per cent) and also the main supplier (29.2 per cent) for the channel, according to Inform's figures.

"We asked resellers who the single most preferred distributor and who is the distributor they deal with most was," Inform's research director David Hancock said. Tech Pac was the market leader, which means it is marked more harshly than other distributors by its resellers. However, it still polled well because of its immense size and bandwidth, he said.

Hancock said the biggest drawcard for Tech Pac was its Web site. "Its Internet strategy is the most important factor." He said the results showed the most popular features of the Tech Pacific Web site with the channel were stock availability and downloadable price lists.

The closest distributor to Tech Pacific was Express Data, which Hancock said had improved its position from "third or fourth" last year.

The next Inform channel survey will be in early 1999.

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