Despite facing an ongoing battle to attract Australian value-added resellers (VARs) to its core computer telephony applications generator product, Steadycom's appeal in the corporate sector is burgeoning.
As the only major locally-owned supplier of high-end computer telephony applications, Steadycom has often been a victim of Australia's cultural cringe with many VARs choosing to base their solutions on tools from US vendors.
Now, as demand from the fiercely competitive telecommunications market begins to skyrocket, Steadycom is finding it hard to adequately supply the solutions its customers require.
"At the moment, we've got two Australian VARs," Greg Steer, Steadycom's sales director and chief systems architect, told ARN.
"But we'll be happy to get any other VARs to use our tools because we've got more work than we can handle."
In addition to its core product, the Telephony Service Logic application development toolkit, Steadycom is also a successful builder of turnkey systems. Until recently, all of its systems were sold to telecoms service providers, either directly or through VARs, but Steadycom has now also begun installing systems for non-telco users.
A queuing system for the Bass Ticketing Agency and a drag-and-drop, GUI-based call handling and messaging system for the Electricity Trust of South Australia are two of Steadycom's most recent wins outside the telecommunications industry.
Originally founded in 1984, Steadycom has used the UnixWare operating system as the core of its computer telephony systems since the product was owned by Novell. Steadycom remained loyal to UnixWare even after it was bought by the Santa Cruz Operation (SCO).
"We started using UnixWare from day one when it was Novell's operating system," Steer said. "We actually swapped over from Sun's Solaris operating system because we wanted an Intel-based operating system and although, as you'd expect with a version 1.0, there were initially a few problems we have always found that reliability-wise, UnixWare's awesome."