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Video on demand a reseller opportunity

Video on demand a reseller opportunity

Cheaper video-on-demand solutions may finally convince large corporate and government departments to finally jump into the technology, according to Concurrent Computer.

Concurrent isn't the first to pitch video-on-demand technology and it certainly won't be the last. However, according to the company, it is the only vendor in the market right now offering an affordable, scalable solution that can be sold into a corporate intranet environment. And it wants resellers and integrators to help it do so, said Andrew Phillips, the company's Asia-Pacific vice president.

Corporate resellers

"This should be of interest to the large corporate resellers, because their customers are going to be the first to adopt it," he said. Phillips pointed to the fact that many of these companies like banks and government departments have big libraries of training videos. It makes sense to digitise these libraries now that the technology is affordable, he said.

While previous solutions from Oracle typically require a very expensive nCube server, Concurrent's MediaHawk Video Server weighs in at around $20,000 for an entry-level system. This size of system would be capable of serving around 16 streams of MPEG-1 video.

At that price it's not an expensive proposition for any corporation and government department to suck it and see, Phillips said.

"This is in the price range where you can actually initiate discussions with an IT manager," he said.

"They can experiment and clean up their video library without changing their environment or losing any control. In reality, once they see it working they'll want to upgrade their systems and that's good for everybody."

A video-on-demand solution also represents additional value-add opportunities.

"As soon as they start using it, each user will want about 1.6Mbps of bandwidth. That means the network is going to have to be continually improved and that means more opportunities for the reseller," Phillips said.

Concurrent is looking for around six or seven larger players to service it in this market. It will also target vertical-focused integrators working in the hospitality and education markets.

"We don't want to have the product killed by having too much competition," he said.

Concurrent Computer Tel (02) 9887 1000


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