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Sentor invests big bucks in growth splurge

Sentor invests big bucks in growth splurge

Sentor is embarking on an ambitious growth plan in a bid to remain at the forefront of the Australian procurement software market and provide a springboard for overseas expansion.

The developer and services provider is investing one million dollars to enhance its flagship Streamlink product, and adopting a new company structure.

Having last year recorded revenues of $2.2 million, the Streamlink development will be partly funded by Sentor itself and partly by external investment, Martin Fisk, the company's managing director, told ARN.

The cash injection will primarily be used to make Streamlink more suitable for sale overseas, with international e-commerce protocol support a top priority.

Sentor is also reorganising internally in anticipation of a growth burst. The company has a new chairman of the board, Verilyn Fitzgerald, a former executive with Merisel in the US and veteran of 15 years IT experience -- and is realigning along three business lines.

Aside from the Streamlink product unit, Sentor will also have a services stream and a business unit dedicated to the company's OverQuota sales force automation product.

But despite its strategies for growth, Sentor is keeping a lid on expectations.

Fitzgerald maintains it is the company's charter to first and foremost cater to the needs of existing customers, even if that means missing out on other revenue opportunities.

"It's very important to everyone at Sentor to respond to the needs of our existing customers and if that means we have to bypass opportunities at other companies, then so be it," she said. "That's the key to our success."


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