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IBM spins off customer relationship products

IBM spins off customer relationship products

IBM's creation of an independent software company that will focus on customer relationship management products highlights the growing emphasis companies are placing on protecting and extending their relationships with customers.

IBM last week said it will spin off its entire customer relationship technology and services portfolio, as well as related products.

The products come from IBM's January acquisition of Software Artistry and the 1995 purchase of Early, Cloud & Co, both vendors of customer relationship management software.

An autonomous unit will allow IBM to better focus on the booming demand for cus- tomer relationship management products and services.


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