In a significant extension to its Australian distribution network, US software publisher Dragon Systems has appointed Sydney-based Marketing Results to distribute its voice recognition products to retail outlets in Australia.
Previously only sold direct to users through a corporate-focused distributor, Marketing Results' brief will be to present the products alongside the rapidly expanding array of voice recognition tools taking shelf space at major and minor retail outlets.
David Shanahan, the Dragon Systems product manager for Marketing Results, was buoyed by the sales potential of the range, saying retailers will appreciate the 25Ð30 point margins available. He expects the recently updated Dragon Systems products (released in early August) to be one of the distributor's best performers in the next six months.
He said one of his first moves to ensure this market growth has been to drastically slash prices on the latest version of the product, which comes in three different guises. The entry level version, Dragon Point and Speak is an all-new product with an RRP of $129 while Dragon Naturally- Speaking Standard and NaturallySpeaking Preferred have been reduced in price from $399 to $219 and $599 to $349 RRP respectively.
Provisions for all
It is expected the products, which come complete with a Plug and Play microphone and headset, will be sold extensively through mass merchants like Harvey Norman, David Jones, Dick Smith Electronics, Myer Electric and others. However, Marketing Results also intends to make sure smaller retailers can profit from expected demand and have no minimum order or other restrictions on the product for new and existing account holders.
In addition to the new low purchase prices, an upgrade from previous versions will also be available for "around $100" according to Shanahan, while some larger stores will benefit from in-store demonstration programs leading up to Christmas.
"The product is an award winner and offers great add-on sales opportunities for the reseller channel," said Shanahan.
He said in-store demonstrations will take place where requested providing there is heavy foot traffic, while national advertising and point-of-sale paraphernalia will also help generate demand.
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