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Online recruitment a growth opportunity for the channel

Online recruitment a growth opportunity for the channel

There are obvious benefits in online recruiting for channel advertisers if they are prepared to make the time and pay the price, according to a representative from online recruitment agency, The Monster Board.

Those were the comments expressed by Marcelo Silva, the national product manager for The Monster Board, which signed an agreement last week with IDG Communications to host an online job market serviced by The Monster Board and run on IDG's Web site (http://www.idg.com.au).The Monster Board is a subsidiary of the world's largest recruiting firm, TMP, which recently signed an agreement in principle to acquire giant global recruitment organisation, Morgan & Banks. The deal is expected to be ratified by the end of the year.

"The two main areas where benefits are obtained from online recruiting are in time and costs. The IDG/Monster Board new media recruiting service will operate 24 hours a day, seven days a week," said Silva.

In his opinion, this decreases the recruitment cycle and means a position needing to be filled with haste can be advertised immediately, and not just the next time an appropriate issue comes out. Once a position has been filled, the advertisement can be removed eliminating unnecessary distraction from late applicants.

"Much more information can be posted allowing recruiters to closely pinpoint the characteristics, prerequisites and experience they want from applicants without running into the high costs associated with display advertising in dailies," Silva said.

Silva also pointed out another important factor to note is that this new medium is much more accountable than traditional ones. Online recruiting services can give printed results to the recruiters showing exactly how many hits a particular job received as well as when and where they came from.

To date, online recruitment services in Australia have generally been extensions of print media classified advertising, according to Andrew Birmingham, IDG's CIO. He said most operators of existing sites have a vested interest in maintaining their lucrative print-based revenue stream and therefore haven't fully explored the potential of online IT recruiting.

"We have the opportunity to gain real competitive advantage in that we don't have a classified empire to protect and we already have large numbers of IT professionals visiting our site," said Birmingham.

To be called the IDG Monsterboard, Birmingham said the new site will be accessible via a button on IDG's home page which currently attracts over 50,000 visitors per month through daily news services for various publications.

Birmingham said most of these visitors are already in the IT industry and stay at the site for an average of 13-15 minutes.


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