Former direct-only vendor Gateway recently announced a hybrid direct/channel model. Currently, Gateway claims the split between its revenues from major accounts (corporates, government and larger medium-sized businesses) and the consumer market (including SOHO and very small businesses) is about 50-50. But the company is ambitiously shooting for one-third of its business to go through resellers by the end of next year. According to Michelle Vanzella (left), Gateway's marketing and business development manager for Australia and New Zealand, the company plans to have its business partners predominantly handling the small and medium enterprise (SME) market. Gateway will continue to handle major accounts and the consumer. In order to achieve its targets, though, Gateway must first build a profile in the channel. ARN's Naomi Jackson looks at the company's product lineGateway ALR-Series ServersGateway's entry into the burgeoning PC server market was fast-tracked by its purchase last September of Advanced Logic Research (ALR). Initially, Gateway just rebadged ALR's offerings, but the company now claims to be actively involved in the development of new products being released.
Gateway's range of servers include workgroup, departmental and enterprise-class servers.
Company officials claim reliability and built-in redundancy are key features. All Gateway servers are fitted with multiple cooling fans, RAID support, error-correcting memory systems and redundant/hot-pluggable hard drives and power supplies.
InforManager server management - which uses 30 integrated sensors to monitor key operational data - also ships standard with all Gateway PC servers.
Hot-swappable bays and rack mounting or external storage options are also available.
Gateway's bid to gain a foothold in the enterprise space gave rise to the release last year of its E-Series network-centric desktop PCs.
The manageability features incorporated into the range include Intel's LANDesk Client Manager software and the LM78 hardware management ASIC, which monitors internal temperature, fan speed, voltage, and can detect chassis intrusion to alert users to system tampering.
For ease of serviceability, most E-Series models can be ordered with a BootPROM installed for remote bootability instead of a hard disk drive. That allows system administrators to operate on any PC in the network from a central console, upgrading software or running backups.
Open bay access and the ability to open E-Series cases without tools are also designed to improve serviceability.
Gateway GP Series Professional PCs
Gateway GP-Series computers also cater for the corporate market, but with a lesser emphasis on networked environments. Entry level to high-end desktop PC models is available.
Gateway G Series PCs
Gateway G-Series computers are designed for the consumer and home office market. They can be configured for standard software or more demanding games and multimedia packages.
Gateway Solo Series portables
Gateway's Solo 9100s have been designed as desktop replacement machines and are at the high end of the company's notebook family.
Meanwhile, the Solo 5100 is one of the thinnest, lightest, biggest screen mid-range models on the market, while the Solo 2500 is a comprehensive entry-level machine with an emphasis on battery life, portability and enhanced feature set.
As the first company worldwide to implement the Intel Mobile Module (IMM), Gateway claims it can quickly and smoothly transition new processors as soon as they are available without major chassis revisions.
Gateway also uses common components across its range of portables, including hard drives, AC adapters, memory, batteries, mini and full docking stations.
Gateway prides itself on shipping new Intel processors on the day of their official launch, ensuring that their ALR servers, Solo notebooks and desktop PCs always feature the fastest processors available.