With a view to beefing up presence for the McAfee brand at the grass roots level, Network Associates announced last week that major education sector distributor Scholastic Australia had been added to its distribution network.
Richard Treloggen, retail channel manager, Network Associates, said the addition of Scholastic New Media to the distribution network was a significant move for the company in what is a rapidly growing market.
"We haven't been all that successful in selling into educational markets, but our products have great relevance there," he said. "Our current distributors, Marketing Results and Tech Pacific, have been selling educational product without great success as this is a completely different channel of distribution for them."
Treloggen said many organisations - such as university co-op bookshops and student direct-mail sellers - are starting to add all sorts of software to their ranges and appear to prefer sourcing through their traditional educational supply lines.
Wayne Cooper, national manager of Scholastic New Media, told ARN: "As all educational institutions are communicating more and more over the Internet, they are increasingly aware of the security issues. This makes the utilities, antivirus protection and encryption products, such as those offered by Networks Associates, important and in-demand tools."