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Dataflow reveals freight, online sales strategy

Dataflow reveals freight, online sales strategy

Not content with booming sales and promising year on year growth, retail software distributor, Dataflow has revealed its strategy for further growth by partnering with a national freight company and appointing a chief operating officer (COO).

Australian resellers stand to benefit from the distributor's decision to partner with wholly Australian-owned and independent Discount Freight Express as the exclusive carrier for Dataflow software. The partnership represents the "obvious first line of attack" for Dataflow as it attempts to ease reseller frustrations resulting from inconsistent delivery, according to newly appointed COO, Dave Grosvenor.

The former Optus executive claimed the freight deal allows Dataflow to offer resellers a range of reliable delivery services at flat rates through a company, which: "understands the importance of on-time delivery."

Grosvenor is also overseeing a rash of operational changes within Dataflow that will set in place infrastructures needed to support its growth strategy. Since 1995, Dataflow has experienced 400 per cent growth rates, according to Grosvenor, and has doubled its head count from 70 to 120 during the same period. The distributor has also boosted its turnover from $65.5 million in 1996-97 to $84 million last financial year.

"We are positioning ourselves for the next stage of our evolution," Grosvenor said.

Part of this adjustment will be the appointment of two key executive positions - chief financial officer and IT manager - along with the continued development of Dataflow's online selling initiative. Grosvenor confirmed resellers would stand to benefit from Dataflow's online sales plans.

"We want to capitalise on emerging technologies and on how they can improve the way we conduct business with customers and suppliers," Grosvenor said.

"This should secure our long-term prosperity and to offer our resellers unparalleled levels of service and support.

"It's not just a case of exceeding the existing needs of our customers but also pre-empting their technology needs for the future."


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