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Intel announces aggressive product strategy

Intel announces aggressive product strategy

Amid legal challenges, stiffer competition and lower than expected demand for PCs, Intel has laid out plans to forge ahead next year with a mix of processors aimed at a diverse and highly segmented PC market, and a focus on making PCs easier to manage.

Speaking at its recent developer forum, Intel President and CEO Craig Barrett described next year as "the most intensive year for product announcements that we've seen for some time".

With the announcement, Intel is indicating that it is moving toward offering a diverse and wide range of processors - from relatively low-cost Celerons to high-end Xeon chips aimed at power users.

Several types

The company has been moving toward that model for a few years, but it is only in the past year that it has committed to several types of chips for different markets.

The newest portion of the Intel chip lineup, code-named Katmai, is aimed at high-end users and is due in the first quarter of next year.

It was designed to offer enhanced multimedia and better performance for graphics-intensive applications.

Intel will also deliver faster 366MHz Celeron processors with integrated cache aimed at both low-end desktops and mobile computers.

The company will bolster its Pentium II Xeon processor lineup with a 1MB cache offering in the first quarter of next year.


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