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IBM casts new lure to ISVs

IBM casts new lure to ISVs

In a bid to win independent software vendors (ISVs) in the small and medium business space, IBM is offering a new program to help them optimise their applications for its Netfinity servers.

IBM's new ServerProven program offers ISVs free access to its Solution Partnership Centre in Sydney to assist them in optimising their Windows NT-based applications for the Netfinity server range, according to Charles Agee, manager of IBM's commercial business unit.

Perhaps more attractive to ISVs, though, is the lure of the marketing, service and support offerings on offer to them from IBM once their applications are certified by the Solution Partner Centre.

The offerings are designed to help them expand the reach of their products into new markets both here and overseas, Agee told ARN.

But the ServerProven program is not limited to those ISVs who develop NT-based applications for Netfinity hardware.

"This is available to ISVs who have applications that run on the NT platform and, while we obviously feel the Netfinity servers are best-of-class, the program is not restricted to business partners who just use those," Agee said. "It is really for anyone that has an NT application who wants to access IBM's technical support and to leverage our sales generation and marketing opportunities."

Agee admits the ServerProven program is designed to bring IBM closer to the ISV community.

"Yes, we want to align ISVs more closely with IBM," he said. "If, as an ISV, a vendor the size of IBM offers to jointly fund the marketing and sales generation for my product, I'm going to jump at that."

IBM also hopes the program will help move more Netfinity boxes.

"We're committed to the Windows NT platform and we absolutely believe this is going to sell more Netfinity boxes [based on the technology]," Agee said.

Full details of the program are available at http://www.ibm.com/pc/ap/serverproven


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