Hewlett-Packard is offering rebates of up to $13,500 to users of DesignJet, large-format printers or comparable competitor products in a concerted effort to help resellers push its latest DesignJet 3000 series printers into the market.
In addition to the cash-back offers, buyers will be able to keep their superseded HP DesignJet model if upgrading, or hang onto their non-HP large format printer for one month of HP DesignJet familiarisation if switching over.
The new 54in 3000CP and 3500CP DesignJets have RRPs of $24,449 and $29,211 respectively. Maximum rebate from HP's "Cash In & Trade Up" program will be awarded to those who convert from a competitor's 54-60in product.
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