Small business demand drives e-commerce initiative

Small business demand drives e-commerce initiative

Australian Web site developer, Eye Media is prospecting for a potential gold mine by offering a new ready-made electronic commerce solution for the small and medium business (SMB) market.

As part of a joint venture with David Trewern Design, Eye Media has launched a new electronic commerce system called Total Retail.

To be launched at this month's Interact/PC IT Exhibition in Melbourne (October 28-31), the system offers a complete hardware and software solution.

"Unlike alternative e-commerce products, Total Retail requires no technical skills and no sophisticated computer systems" said Melanie Conomikes, a director of Eye Media.

"With Total Retail, there is no need for funding or technical skills for ongoing maintenance or transaction charges.

"Everything is provided -- the hardware, software, and services all inclusive in the initial purchase price."

Previously, Eye Media has concentrated on large government and corporate multinational clients, but according to Conomikes, the move into the SMB market was "driven by the requests of customers" who wanted similar offerings at the low end of the market.

In order to provide those SMBs with the best of what they offer at an affordable price, Eye Media entered the joint venture with David Trewern Design - who provide specialised templates - rather than outsourcing to them.

Conomikes expects that bundling and distribution announcements with several leading global corporations will be announced at the PC show.

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